A good UI UX on your website will always transfer to increased conversions, no matter whether your goals are sales, or lead capture, or even something else.

Typography is the art, style, and technique of displaying or arranging type to make letters readable, clear, understandable and appealing. As we know websites are designed to deliver content so “CONTENT IS KING” and it entices users to engage with your text.

Check out: https://www.zenesys.com/blog/web-design-with-web-2-0-in-2021