A website is a digital extension of your physical brand. A nicely designed website is always a good place for a customer to start understanding your brand and the services you offer.
What is Web Design?
Web Design involves the designing of a website that offers a great user experience by encompassing various web designing factors. We are going to take a look at these driving factors that define web design. A web designer is responsible for an interactive and engaging website.
Great web development comes down to a good web design. During web design, a developer needs to follow certain web design guidelines to design a great user experience and user interface. Also, a good UI/UX means a website that encourages positive interaction from the user.
A great user experience and user interaction is the key factor to make your website as successful as your brand. Because according to statistics by Sweor, it takes a user only about 50 milliseconds to decide if your website is worth their time.
Importance of a Good Web Design and How they can provide Benefits of a Good User Experience:
Let us examine the importance of good web design and how it eventually brings about great user experience and user interaction:
1. Your Brand’s Reputation:
As we previously mentioned, we would like to reinstate that a website is a digital extension of a physical brand. Generally, these days, a user visits your website to understand everything about your brand and how it can be of service to him. And a nicely designed website lays a foundation for a great brand first impression and reputation.
The website elements like the color combination, fonts, graphics should be placed in a way that aligns with the logo of your brand and its offerings.
2. Colors of the Logo:
If you study huge brands that have been in the industry for years, they follow a certain pattern while designing their website and the logo. So many brands insist on having the same color combination as their logo inhibits.
This way a user perceives the colors as the identity of the brand. It is important to use certain colors that create a unified color association.
3. Website Layout:
A layout of the website defines the arrangement of the website elements. It is very important to design a clutter-free and clean website layout. Statistics say that 38% of people will exit your website if the layout of your website content is improper.
Website content not only means the arrangement of the textual content. It also means how smartly you arrange the necessary graphics and interactive elements of the website for great UI and UX design.
4. Readability and Typography:
It is a general practice to use fonts that are easily readable with the kind of background color you wish to use in the website. It is important to consider that the website visitor can come from any age group.
He could be a user who requires spectacles to read the content of your website or a youngster with no vision problems. Therefore, it is necessary to use the right fonts with the right size.
Moreover, the fonts you use should align with the personality of your brand. Because fonts convey their personality.
5. Accessibility of the Website:
Your brand can have followers from every age group, demographic, and audience section. Therefore, the website design for the brand should be accessible to all kinds of users.
There may be some users with disabilities. Make sure to design a website that the disabled users can also access in the easiest way possible.
6. Website Navigation:
Navigation is usually the most important element of your website. Imagine the plight of a user who seems lost in your website and is unable to find a specific webpage he has visited previously.
He is sure to abandon your website midway if your website does not have a properly designed and structured navigation. A nicely designed navigation lets a user easily find something that he is looking for.
An accurately designed navigation in your website provides a great user experience. And a great UI and UX design can only be achieved with good navigation being one of the important factors.
7. Visual Elements, Graphics, and Textual Content:
The visual elements and graphics are the things that a user sees when he first visits the webpage. Using high-definition graphics and images makes up for a visual treat for the users.
But a key to successful placement of the visual elements is not to fill the web page real estate with a lot of content. To make sure that the web page looks clutter-free, add empty spaces which flat the reader’s eyes rest while they are reading.
8. Uniformity of the Brand:
A logo is the representation of your brand in the form of graphics. It is something that sets your brand apart from other competitors.
A business generally uses its logo on all the print materials. Therefore or you should also integrate all the elements of a logo into the website design to represent consistency.
This way it becomes easy for the market and the users to recognize your brand in all the ways possible.
9. Customer Engagement:
A nicely defined web page layout makes up for easy user interaction and enhanced user experience. According to customer engagement statistics, an engaged customer may spend over 300% compared to his previous purchases.
This helps you understand the importance of a good web design which can result in increased conversions and a great user experience. Taking care of this element eventually brings you a lot of business.
10. Mobile-Friendly Version:
Apart from the navigation, probably having a mobile-friendly version of the website is the most important factor to consider during website design.
A mobile-friendly version of your website ensures that the user can reach your website and your brand even if he is browsing the website through a mobile device.
Not only the mobile-friendly version of your website is important but having a responsive website in today’s era is very essential. Today’s users may be browsing your brands’ website through a tablet, a laptop, or a mobile device.
Therefore a good website design implies that it is visible on all the above-mentioned devices easily. This way you can reach all the users even though they use different devices.
A nicely designed website helps you win the battle against competitors by 50%. This means that it is as important to focus on your website design as it is to set up a physical store.
A good web designer targets increased user engagement and UI/UX through a great web design. Eventually, these factors can drive up or bring down the user conversion for your brand. Therefore, your business needs to invest in a good and interactive web design, which in turn, will bring an enhanced user experience.
Originally published at https://www.zenesys.com.